Beatsource Chief Content Officer
From Los Angeles to London, DJ Phenom’s reputation as a party starter and tastemaker precedes him—bringing in beats from all worlds and leaving a blend tailored for any dance floor. Rejuvenating the sub-cultures of music fixed in him, Edwin, the El Salvadorian-born record aficionado, flies the Beatsource (Head of Artist Relations) and DJcity (President) flags high. Phenom proudly reps the “open format” DJ style—from the hottest mixshows on-air to A-List party venues—effortlessly fusing hip-hop, Motown, Latin, house music, and more. Behind the scenes, Phenom holds the position of Program Director for Sirius XM’s Globalization radio station, channel 13. Sirius XM’s subscription-based national service of curated and exclusive programming, plus Pandora—the largest U.S. streaming music provider with its highly personalized free ad-supported service—under one roof, SiriusXM now reaches over 100 million people across its audio products.